Job Description:

American Hospital Dubai is seeking a highly skilled Digital Marketing Manager to lead its digital marketing team and oversee all aspects of digital operations. The role will be responsible for planning, implementing, and monitoring campaigns across all digital platforms, strengthening the hospital’s brand presence, and driving patient engagement.

Key Responsibilities:

• Develop, implement, and manage the overall digital marketing strategy aligned with business goals and ROI/KPI targets.
• Lead and motivate the digital marketing team, conducting skills audits and training programs.
• Manage digital marketing budgets, ensuring timely and cost-effective project delivery.
• Build and maintain strong relationships with agencies and vendors.
• Forecast market trends and proactively launch campaigns to increase market share and conversions.
• Manage and optimize the hospital’s digital properties, including websites, apps, and integrations.
• Oversee all social media accounts, CRM, and rollout of engagement strategies.
• Execute campaigns across multiple channels (SEO, SEM, PPC, email marketing, blogs, affiliate, mobile, and social media).
• Track and analyze campaign data to enhance performance using tools such as Google Analytics, user testing, and focus groups.
• Research customer behavior, industry trends, and competitor activities to refine strategies.
• Co-develop a content strategy ensuring SEO-friendly, brand-consistent messaging.
• Lead SEO initiatives, including keyword research, backlinking, and on/off-site optimization.

Qualifications:

• Bachelor’s degree in Marketing or a related field.

Professional Experience & Skills:

• Minimum of 5 years’ experience in Marketing or Advertising.
• Proven expertise in digital channels, website analytics, and social media best practices.
• Strong knowledge of HTML, CSS, JavaScript, and latest digital marketing technologies.
• Excellent analytical, organizational, and leadership skills.
• Fluent in English and Arabic (both written and spoken).
• Healthcare marketing experience is a plus.