Senior Officer Marketing

Job Description:

Alrazouki Exchange is looking for a talented and results-driven Senior Officer – Marketing to join our dynamic team. The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns across both digital and traditional channels. The role requires a strong understanding of customer behavior, financial services marketing, and compliance in the FX/remittance industry.

Key Responsibilities:

Develop and implement effective marketing strategies to drive customer acquisition and retention.

Manage digital marketing campaigns including Google Ads, Meta Business Suite, SEO/SEM, and analytics platforms.

Execute traditional marketing activities such as print, events, and brand promotions.

Monitor and analyze marketing performance metrics, preparing regular reports for management.

Manage customer segmentation, acquisition funnels, and campaign optimization.

Coordinate with internal teams and external agencies for campaign execution.

Ensure marketing activities comply with advertising regulations in the financial and remittance sector.

Qualifications & Requirements:

Bachelor’s degree in Marketing, Business Administration, or a related field.

3–5 years of proven marketing experience in financial services, FX, or remittance industry.

Strong track record in both digital and traditional marketing.

Excellent communication, project management, and organizational skills.

Proficiency in marketing tools such as Google Ads, Meta Business Suite, SEO/SEM, and analytics platforms.

Knowledge of compliance and advertising regulations in the FX/remittance sector is an advantage.

Skills Needed:

Digital & traditional marketing expertise

Campaign strategy and optimization

Customer segmentation and acquisition

Strong analytical and reporting skills

Communication & stakeholder management

Compliance awareness in financial marketing