Social Media and Marketing Specialist

We are seeking a highly creative, results-driven, and experienced Social Media and Marketing Specialist to pilot our digital presence. This role is crucial in shaping our brand narrative, engaging our community, and driving growth across all digital platforms. If you have a passion for storytelling, a keen eye for design, and a strategic mind for marketing in the digital cosmos, we want you on our crew!

Key Responsibilities:

• Develop and execute comprehensive social media strategies aligned with overall marketing objectives, ensuring brand consistency across all channels (e.g., Instagram, Facebook, LinkedIn, X, TikTok, YouTube).
• Create compelling, high-quality, and engaging content (text, image, video, stories, reels) that resonates with our target audience and reflects our unique brand identity.
• Manage daily social media operations, including content scheduling, posting, community management, and responding to comments and messages in a timely and professional manner.
• Monitor social media trends, tools, and applications, and proactively identify new opportunities for engagement and growth.
• Plan and execute paid social media campaigns, optimize ad spend, and analyze campaign performance to maximize ROI.
• Collaborate with internal teams (e.g., culinary, operations, design) to develop integrated marketing campaigns and promotions.
• Conduct market research to identify target audience preferences and optimize content strategy.
• Track, analyze, and report on key social media metrics and KPIs, providing actionable insights and recommendations for continuous improvement.
• Manage influencer partnerships and collaborations to expand reach and build brand advocates.
• Develop and maintain a content calendar, ensuring timely delivery of all marketing assets.

Required Skills & Experience:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of progressive experience in social media management and digital marketing, preferably within the hospitality, lifestyle, or entertainment industries.
• Proven track record of developing and executing successful social media campaigns that drive engagement and conversions.
• Exceptional written and verbal communication skills with a strong ability to craft captivating copy and compelling narratives.
• Proficiency with social media management platforms (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools.
• Strong understanding of SEO, SEM, and content marketing principles.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) for creating visually appealing content.
• Ability to analyze data, generate insights, and make data-driven decisions.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
• A passion for innovation and a natural curiosity for emerging digital trends.

Why Join Gastro-Naut Hospitality?

• Be part of an innovative and forward-thinking company pushing boundaries in hospitality.
• Opportunity to shape a unique brand identity and make a significant impact.
• Collaborative and supportive work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.